Social media marketing has become a must in 2019, in Mauritius. Many companies are looking to hire a social media expert to monitor their social media platforms but they are struggling to find the right candidates. The result is that many companies are turning to agencies specialised in digital marketing to monitor their social media profiles. But what is social media marketing, in the first place? Let us start there. Social media marketing relates to the use of different social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Youtube, Snapchat, and so on to connect with potential and existing customers and advocates, to raise brand awareness, drive traffic to your website and ultimately increase your sales. How does it work? “It involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements” (Buffer, 2019). Social media marketing is a must for small business in 2019. The main reasons why are explained below:
1. Your customers are on social media! 65% of Mauritius’ total population has a social media profile on Facebook, amounting to 820,000 active users on this social media profile. In addition, there are 260,000 active users on Instagram and LinkedIn (Sproutsocial, 2019). 2. Social media marketing is COST EFFECTIVE. Print and broadcast advertising are very expensive in Mauritius and are hard to analyse. You can spend hundreds of thousands of rupees in an advertising campaign without knowing how much leads and return on investment you have obtained from it. On the opposite, social media marketing is very cost effective as with an investment as small as $15, you can raise the awareness of your local brand and engage with thousands of customers in a few days. 3. Your competition is on social media! Your competitors are reaping the benefits of social media marketing and are building a community that advocates for their products and services. Why aren’t you doing so? 4. Social media marketing improves your brand loyalty. With an online presence on social media, you engage in a two-way communication with your customers and are able to build a long-term relationship with them. Isn’t it time for you to consider hiring a social media manager to help you design the best social media strategy and start making money out of it?
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Authorby Emmanuelle Archives
January 2020
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