Small and medium enterprises do not necessarily have the know-how or resource person to set up and manage their Facebook business profiles. It can be tricky for someone with little or no experience in social media marketing to set up the FB page of a local business with the right information and settings. This article is the starting point of a series of other articles that will list the different steps to set-up a BOMB and professional social media profiles for your business on the different social media platforms that are available online. Where to start? The very first step is to set up your profile as a page and not a person! Unfortunately, many local businesses set up their profiles as a person at first hand and this shows a lack of professionalism from their part. Next is to fill in your contact information with updated: phone number(s), email address, physical address and website URL. It is important that your potential clients find all of these information handy on your FB profile. Make sure the website URL of your business and your email address are updated and function well. You can, now, write a brief and a long description of what your business does in the ‘About’ section. Make sure you insert a good quality image with your description and a call to action such as your website URL or your phone number. Make sure that your text is written in a good English/French and that it is free of mistakes. Use appropriate keywords for your short and long descriptions. Do not forget to choose the right category in which your business operates.
There is one very important step that local SMEs often miss and it is making a custom username for their page by choosing a unique Facebook URL. It is important to create a unique FB URL so that your followers can easily find your page on this social media. E.g. Strictly Social FB URL is @strictlysocialmu (showing it is a Mauritian business). Do not forget to show your operating hours (if relevant) and to create a custom message on messenger to welcome your potential clients and tell them that you will assist you right away. Anything more?
And that’s a wrap! Here are the basic steps to set up your FB business page on this social media platform. This ultimate checklist will help you to provide a professional look for your FB page and to be easily found by potential clients/followers.
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Social media marketing has become a must in 2019, in Mauritius. Many companies are looking to hire a social media expert to monitor their social media platforms but they are struggling to find the right candidates. The result is that many companies are turning to agencies specialised in digital marketing to monitor their social media profiles. But what is social media marketing, in the first place? Let us start there. Social media marketing relates to the use of different social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Youtube, Snapchat, and so on to connect with potential and existing customers and advocates, to raise brand awareness, drive traffic to your website and ultimately increase your sales. How does it work? “It involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements” (Buffer, 2019). Social media marketing is a must for small business in 2019. The main reasons why are explained below:
1. Your customers are on social media! 65% of Mauritius’ total population has a social media profile on Facebook, amounting to 820,000 active users on this social media profile. In addition, there are 260,000 active users on Instagram and LinkedIn (Sproutsocial, 2019). 2. Social media marketing is COST EFFECTIVE. Print and broadcast advertising are very expensive in Mauritius and are hard to analyse. You can spend hundreds of thousands of rupees in an advertising campaign without knowing how much leads and return on investment you have obtained from it. On the opposite, social media marketing is very cost effective as with an investment as small as $15, you can raise the awareness of your local brand and engage with thousands of customers in a few days. 3. Your competition is on social media! Your competitors are reaping the benefits of social media marketing and are building a community that advocates for their products and services. Why aren’t you doing so? 4. Social media marketing improves your brand loyalty. With an online presence on social media, you engage in a two-way communication with your customers and are able to build a long-term relationship with them. Isn’t it time for you to consider hiring a social media manager to help you design the best social media strategy and start making money out of it?
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Authorby Emmanuelle Archives
January 2020
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