Small and medium enterprises do not necessarily have the know-how or resource person to set up and manage their Facebook business profiles. It can be tricky for someone with little or no experience in social media marketing to set up the FB page of a local business with the right information and settings. This article is the starting point of a series of other articles that will list the different steps to set-up a BOMB and professional social media profiles for your business on the different social media platforms that are available online. Where to start? The very first step is to set up your profile as a page and not a person! Unfortunately, many local businesses set up their profiles as a person at first hand and this shows a lack of professionalism from their part. Next is to fill in your contact information with updated: phone number(s), email address, physical address and website URL. It is important that your potential clients find all of these information handy on your FB profile. Make sure the website URL of your business and your email address are updated and function well. You can, now, write a brief and a long description of what your business does in the ‘About’ section. Make sure you insert a good quality image with your description and a call to action such as your website URL or your phone number. Make sure that your text is written in a good English/French and that it is free of mistakes. Use appropriate keywords for your short and long descriptions. Do not forget to choose the right category in which your business operates.
There is one very important step that local SMEs often miss and it is making a custom username for their page by choosing a unique Facebook URL. It is important to create a unique FB URL so that your followers can easily find your page on this social media. E.g. Strictly Social FB URL is @strictlysocialmu (showing it is a Mauritian business). Do not forget to show your operating hours (if relevant) and to create a custom message on messenger to welcome your potential clients and tell them that you will assist you right away. Anything more?
And that’s a wrap! Here are the basic steps to set up your FB business page on this social media platform. This ultimate checklist will help you to provide a professional look for your FB page and to be easily found by potential clients/followers.
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Authorby Emmanuelle Archives
January 2020
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